Bell Canada made good on a pledge to employ enterprise AI model developer Cohere’s technology in its own operations, tapping an agentic platform to deliver automation capabilities.

Cohere’s North platform is in the hands of the first Bell staff as the operator moves to provide access to all management team members by early 2026. The technology is being used to unlock benefits for day-to-day work along with broader business operations.

Michel Richer, SVP of Enterprise Solutions, Data Engineering and AI at Bell, said its partnership with Cohere is at the heart of a strategy to embed AI into its operations and offer related services to business customers.

Bell is “equipping our teams with the tools to harness the power of AI” and positioning itself at “the forefront of digital transformation in Canada”.

Cohere gave North its general release in August, pitching the agentic AI platform on its security credentials and the ability to be deployed privately by companies within their own business.

The platform offers generative and search models, customisable agents and workflow automation tools.

Bell stated it connected the system to some of its enterprise products, the first step in a wider integration across the business. It is seeking improvements in customer experience, productivity and revenue.

More than 100 use cases have already been identified.

Bell emphasised data sovereignty as a key part of its decision to pick Cohere’s platform, explaining the agentic AI set-up would boost its work for government customers.