India’s wearable device market registered a fifth consecutive quarter of falling shipments in Q2, with smartwatches leading the decline and offsetting growth in the wristband and smart glasses segments, data from IDC showed.

Shipments across five categories declined 9.4 per cent year-on-year to 26.7 million units.

Smartwatch shipments fell 28.4 per cent to 6.6 million units, accounting for 24.9 of the total compared with 31.5 per cent in Q2 2024.

Despite the drop in volume as the category consolidates, ASPs increased 5.1 per cent to $21.70.

Shipments in the advanced segment fell 39.5 per cent.

IDC forecasts the smartwatch category to decline by a double-digit figure for the full year, due to fewer launches, regulatory pressure to promote local manufacturing and weak consumer demand.

Earwear shipments fell 1.2 per cent to 19.9 million and the ASP rose 1.1 per cent to $17.40. Despite ongoing innovation, IDC senior market analyst Vikas Sharm expects low single-digit growth in 2025, as “the market continues to mature with intensifying competition”.

In other categories, wristband and smart glasses shipments increased 118.5 per cent and 1,145 per cent to 82,600 and 50,200 units, respectively.

Smart ring shipments grew 2.8 per cent to 74,700 million units.

Shipments through online channels fell 13.8 per cent, comprising 60.3 per cent of the total compared with 63.4 per cent in Q2 2024, with offline shipments down 1.8 per cent.