Chinese e-commerce giant Alibaba Group released a line-up of AI glasses in China which look like regular eyewear, powered by its latest Qwen large language model (LLM).

The Quark AI Glasses, named after its Quark AI assistant, are offered in two models. The G1 is priced at CNY1,899 ($269) and the flagship S1 with dual micro-OLED displays for info overlays and weighing 51g going for CNY3,799.

The G1 weighs 40g, shares the S1 model’s core hardware, but doesn’t include the displays.

In a post of X, the company said glasses are its first self-developed smart eyewear, first unveiled in July.

The lenses act as screens, with a camera built into the frame.

Qwen is Alibaba’s version of ChatGPT.

Alibaba moves into the competitive VR headset segment, with the global market dominated by Meta, Google and Apple. The leaders in China are TCL-RayNeo, Xiaomi and Xreal.