South Korean operator LG Uplus introduced a generative AI (genAI) subscription service powered by OpenAI technology designed to enable enterprises to automate customer support and reduce the time required to respond to queries.

The operator explained in a statement the Agentic Callbot is a phone response service that uses AI technology to handle even complex queries naturally by understanding customer intentions and conversation context in real time. It added agentic callbots can understand various expressions and situations and control the system on their own without prior learning through large-scale language models and knowledge retrieval.

Jung Young-hoon, head of its enterprise AI business, noted it plan to introduce additional agentic AI call centre services by using various technologies.

An upgraded version, the Agentic Callbot Pro, is scheduled to be released next year with the stated aim of accelerating enterprise customers’ digital transformation.

Going forward, LG Uplus plans to introduce an agent service that links multiple LLMs and a speech-to-speech function that processes text-to-speech, voice recognition and reasoning through real-time APIs based on OpenAI’s multimodal LLM.

Last July, the company laid out an AI growth strategy for its enterprise business, with a focus on AI data centres and on-device AI; AI platforms using smaller large language models; and AI-powered services for B2B customers.