Richard Lemmers, Chief Partnership & Alliances Officer, explores the industry’s most pressing challenge on business messaging, from combating fraud and leakage to implementing intelligent, value-based pricing models that drive sustainable growth. Lemmers looks ahead to the future of A2P SMS, its transformation potential, and its emerging role as a strategic platform for targeted communication and advertising.

The post Partner Interview: Richard Lemmers, Vox Solutions appeared first on Mobile World Live.

Ehsan Ahmadi, CEO & Founder, addresses the biggest misconceptions about A2P monetisation and how the concept is evolving.

The post Partner Interview: Ehsan Ahmadi, Vox Solutions appeared first on Mobile World Live.

Mobile World Live’s Kavit Majithia was on the MWC25 Doha showfloor at Naaas Holdings’ stand to learn more about (and try on) the company’s exoskeleton robotic device. 

The post Showfloor Feature: Naaas Holding Group appeared first on Mobile World Live.

Salman Saadat, Assistant Professor, discusses recent spectrum trends and how the university’s workis contributing to improved connectivity and user experience.

The post Partner Interview: University of Doha for Science and Technology appeared first on Mobile World Live.

The CMO of the GSMA Lara Dewar is joined by Peggy Johnson, CEO of Agility Robotics in the ‘AI for a Hyper-Connected Future’ session.

The post Keynote 2: Fireside Chat –  Peggy Johnson, Agility Robotics appeared first on Mobile World Live.

At MWC25 Doha Pamela D’Costa, Marketing Manager, explains the company’s presence at the event and how it is helping to shape Qatar’s digital future.

The post Partner Interview: Mannai Technologies TechHub appeared first on Mobile World Live.

At MWC25 Doha Dr. Aiman Erbad, VP for Research and Graduate Studies, outlines the university’s work in integrating technologies such as AI, IoT and Edge into its research to support Qatar Vision 2030.

The post Partner Interview: Qatar University appeared first on Mobile World Live.

Aamir Ibrahim, CEO Jazz explains how JazzCash is helping transform Pakistan into a cashless economy in line with the vision of Prime Minister Shehbaz Sharif.

The post Partner Interview: Jazz appeared first on Mobile World Live.

Mobile World Live’s Kavit Majithia sits down with Hamad Mubarak Al-Hajri, founder and CEO of super app company Snoonu to discuss its expansion across Qatar.

The post Interview: Hamad Mubarak Al-Hajri, Snoonu appeared first on Mobile World Live.

Principal Scientist of Qatar Computing Research Institute presents at MWC Doha in the session: Industry Ignited: Technology, Transformation & the New Rules of Growth

The post Keynote 4: Dr. Mohamed Eltabakh, Qatar Computing Research Institute appeared first on Mobile World Live.

Founder & CEO of Snoonu presents at MWC Doha in the session: Industry Ignited: Technology, Transformation & the New Rules of Growth

The post Keynote 4: Hamad Mubarak Al-Hajri, Snoonu appeared first on Mobile World Live.

The VP, Telco, Media, Entertainment & Gaming of Microsoft presents at MWC Doha in the session: Industry Ignited: Technology, Transformation & the New Rules of Growth

The post Keynote 4: Silvia Candiani, Microsoft appeared first on Mobile World Live.

CEO QMIC, Director Kindi Centre of Qatar University presents at MWC Doha in the session: Industry Ignited: Technology, Transformation & the New Rules of Growth

The post Keynote 4: Dr Mohammed Al Sada, Qatar University appeared first on Mobile World Live.

Group Chief Legal, Regulatory and Governance Officer of Ooredoo presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: Hilal Mohammed Al-Khulaifi, Ooredoo appeared first on Mobile World Live.

SVP, President of Overseas of ZTE presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: Xiao Ming, ZTE appeared first on Mobile World Live.

CEO of Beyon presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: Andrew Kvälseth, Beyon appeared first on Mobile World Live.

CEO of Turkcell presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: Dr. Ali Taha Koç, Turkcell appeared first on Mobile World Live.

Group CEO of e& presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: Hatem Dowidar, e& appeared first on Mobile World Live.

The CRO of the GSMA presents at MWC Doha in the session: Powering Intelligent Economies: From Infrastructure to Impact

The post Keynote 3: John Giusti, GSMA appeared first on Mobile World Live.

The post Podcast: Our MWC25 Doha Download           appeared first on Mobile World Live.

Safety is now top of the agenda, with Johnson revealing the company already has “the first prototype together in our labs” for what it calls cooperative safety, enabling robots to work in close proximity with humans.

It is targeting early 2027 for full commercial availability of the machines.

Johnson acknowledged safety “is not maybe quite as sexy” as other aspects of robotics, but stressed it is “absolutely a must if we are to have these devices operating in our human world”.

She said Agility Robotics is actively participating in drafting emerging global standards for humanoid robots, with early frameworks expected in 2026.

The company is “working on version five” of the robot, with most updates now being in the software.

Johnson said sectors beyond the logistics industry are now exploring Digit’s potential, highlighting interest from pharmaceutical and retail businesses.

Companies are keen to explore how the humanoid robot can counter staff shortages and Agility Robotics is now gearing up to expand production to 10,000 machines per year.

Click here to view the full interview.

The post Agility Robotics sharpens safety focus appeared first on Mobile World Live.

During an interview with Mobile World Live at MWC25 Doha, Terzioglu argued Qatar, UAE, Saudi Arabia and Oman are ahead of the curve in their work with AI and reiterated comments from a keynote indicating the technology itself had been mislabelled.

“The entire concept of having a peaceful, progressive, innovative economy has kind of centred itself in the Middle East,” Terzioglu told Mobile World Live.

AI should be regarded as a way to augment “the competencies and skills” of people and nations.

Terzioglu said he is more excited about the potential to create localised LLMs than reaping network operation gains: a Kazakh language model is already in play and Veon is working on a Ukrainian variant in conjunction with the government.

The executive envisages a world where doctors could easily access summaries of patient consultations or teachers get assistance in preparing notes. He also argued municipal organisations require their own “data inference centres”, predicting these would form the basis of “next-generation governments”.

Click here to view the full interview.

The post Veon chief argues Middle East is AI pacemaker appeared first on Mobile World Live.

Justin Springham has all the action from the new show; with AI and robotics dominating discussion.

The post MWC25 Doha: Event highlights appeared first on Mobile World Live.

Sami Al Shammari, Assistant Undersecretary for Infrastructure and Operations Affairs, explains how hosting MWC in Doha, and the FIFA World Cup in 2022, proves the strength of Qatar’s digital infrastructure and sets the country up to further enhance productivity

The post Partner Interview: Ministry of Communications and Information Technology appeared first on Mobile World Live.

During the session, Qatar Computer Research Institute principal scientist Mohamed Eltabakh (pictured), who is involved in the development of local AI platform Fanar, noted although common models developed primarily in English were getting better with the Arabic language there were “great and high risks” from just using these platforms.

Among these are privacy concerns meaning sensitive data cannot be shared with platforms outside of the country, fears of bias, and uncertainty that comes from using a technology where “you don’t own the roadmap”.

“We know that ChatGPT, [Google] Gemini and all of these models are built by 90 per cent Western data. There are inherent biases in these models, whether you like it or you don’t like it”.

Noting there was a slant towards Western languages compared to others such as Arabic, he also highlighted cultural bias.

“If you are building any application that has social impact or social connection, biases will play a role”.

He also noted the Arabic language was not well represented online, hampering the ability for many existing models to gather appropriate information for use in AI models.

“If we don’t do something special to protect the Arabic language eventually it can die,” Eltabakh added, indicating this was part of the reason for the development of Fanar.

Human-machine interaction
Earlier in the session Dr Mohammed Al Sada (pictured, below), executive director of the Qatar Mobility Innovations Center at Qatar University, discussed its work investigating future technologies.

Noting the importance of adopting a “producer mindset” in Qatar, he added: “If we don’t create the future, we will always be following so that’s why we need to take the initiative to create a future that reflects our values and maintains our humanity”.

Among the areas it is developing are those contributing to “industry 5.0” and “society 5.0”.

These include use of collaborative robots for small and medium-sized businesses, human-machine interface technologies, and work on a project to aid machines in handling delicate goods and tasks.

“As humans we have soft bodies that enable us to interact with the real world, interact with different objects, holding things, so we need to reflect that on machines,” he added, stating it aims to develop parts for the end of robot limbs that are “soft, inflatable and can interact with some delicate objects just like a human would do”.

Applying AI
One company which has been delivering results, and a lot of other things, with the help of AI is Qatari logistics and ecommerce app company Snoonu.

During his segment, founder and CEO Hamad Mubarak Al-Hajri (pictured, left) outlined the business benefits it has gained from using AI and machine learning across its operations, as it seeks to provide users with rapid deliveries and increase the number of purchases made.

Areas it is using the technology for are hyper-local push notifications, curation of recommendations, and improving logistics with real-time tracking and demand forecasts.   

Sharing his lessons with the audience, he advised “use the AI to increase your revenue, use your AI to reduce your costs, use your AI to increase your efficiency and improve your metrics”.

The post Qatar innovators showcase AI progress appeared first on Mobile World Live.

President Emeritus of Cohere presents at MWC Doha in the session: AI for a Hyper-Connected Future

The post Keynote 2: Martin Kon, Cohere appeared first on Mobile World Live.

CEO of Future Dynamics presents at MWC Doha in the session: AI for a Hyper-Connected Future

The post Keynote 2: Cathy Hackl, Future Dynamics appeared first on Mobile World Live.

President of CT Marketing & Solution Sales, Huawei presents at MWC Doha in the session: AI for a Hyper-Connected Future

The post Keynote 2: Richard Liu, Huawei appeared first on Mobile World Live.

The CMO of the GSMA presents at MWC Doha in the session: AI for a Hyper-Connected Future

The post Keynote 2: Lara Dewar, GSMA appeared first on Mobile World Live.

Group CEO of VEON presents at MWC Doha in the session: Connectivity as a Catalyst for Global Progress

The post Keynote 1: Kaan Terzioglu, VEON appeared first on Mobile World Live.