US President Donald Trump announced Apple plans to invest an additional $100 billion to increase domestic manufacturing as it seeks to avoid costly tariffs.

The fresh investment increases Apple’s previous commitment from $500 billion to $600 billion over the next four years.

Trump hosted Apple CEO Tim Cook (pictured, right) during a press conference yesterday (6 August) at the White House.

“This is the largest investment Apple has ever made in America and anywhere else,” Trump said.

The announcement included the launch of the American Manufacturing Program, which is dedicated to bringing as greater amount of Apple’s supply chain to the US. The tech giant will also provide incentives for other companies to manufacture critical components domestically.

“Apple will massively increase spending on its domestic supply chain for the iPhone and will build the largest and most sophisticated smart glass production line in the world,” Trump stated. “This is a significant step toward the ultimate goal of ensuring that iPhones sold in the United States of America also are made in America with the mass infusion of capital it’s announcing today.”

In an earnings call last week, CEO Tim cook stated Apple took an $800 million hit from tariffs in its fiscal Q3, with costs expected to rise to $1.1 billion in the current quarter.

“We obviously try to optimise our supply chain, and ultimately we will do more in the United States,” Cook said on that call. He noted Apple is building semiconductors across 12 US states in 24 factories.

While Trump praised Cook as one of the “most esteemed business leaders and geniuses and innovators anywhere in the world,” the pair have endured a rocky relationship.

In May, the President posted on his Truth Social media platform that he expects iPhones sold in the US to be made in-country, despite the tech giant shifting some of its production from China to India. He has threatened Apple with a 25 per cent tariff if it fails to do so.

In April, Cook met with officials from Trump’s administration to discuss the possible impact of tariffs. The same month, Trump temporarily exempted smartphones, chips and other tech products from his reciprocal tariff plan. CNBC reported the exemption still applied this week.

Apple made a concerted effort to move more of the production of its devices out of China to countries such as India in an attempt to avoid the tariffs. Wedbush analyst Dan Ives estimates the cost of a US-made iPhone could reach $3,500 compared to $1,000 for an iPhone 16 Pro currently.

Yesterday, NBC News reported Trump plans to double the US tariff rate on goods from India to 50 per cent due to it purchasing oil from Russia.