Ericsson simplified the process for partners selling its enterprise wireless products with an updated programme providing a closer working relationship and greater earning potential.

Matt Cook, head of sales, go-to-market and support for Ericsson Wireless Solutions, explained the updated partner programme would benefit customer service for end-users and improve the vendor’s working relationships.

Ericsson’s programme targets solution, distribution-management and ecosystem member partners and replaces its previous tiered structure.

The Solutions Partner Programme offers a higher potential discount for companies during deal registration, which Ericsson states ups protection levels.

A revised Mountaineer programme is available for all Ericsson partners, covering training and certification for its enterprise wireless products. The scheme now includes sales and support elements, with more roles to be added in future.

Ericsson is also providing some companies with access to Partner View, a set-up offering an overview of key data including revenue, training and certifications, and opportunity and pipeline information.

Cook said Partner View would benefit companies by enabling them to “spend less time chasing data and more time” using it.