Orange named Guillaume Poupard as its chief trust officer, a move it stated reflects its ambition to strengthen digital sovereignty and trust in a fast-moving geopolitical environment.

Having served as director general of the French Cybersecurity Agency from 2014 to 2022, Poupard “is a recognised expert in cybersecurity”, Orange stated.

He currently serves as deputy CEO of Docaposte, a subsidiary of La Poste Group, overseeing digital technologies including cybersecurity, AI and cloud computing.

Orange stated he would take responsibility for “defining and embodying” its strategy on sovereignty and trust.

He is also to work in close collaboration with Orange Business and Orange Cyberdefense to accelerate the development of offerings around security, AI and cloud in the B2C and B2B markets.

Poupard is scheduled to take on the role from 1 February 2026, reporting to CEO Christel Heydemann.

Last month, Heydemann came together with Deutsche Telekom counterpart Timotheus Hoettges to issue a joint statement outlining the importance of digital sovereignty in Europe.