UAE operator e& expanded a push around integrating generative AI (genAI) into its business processes, partnering with software company Amdocs to use its platform of predefined telco agents.

The operator stated it would use Amdocs’ amAIz offering to integrate genAI services, utilising agents and skills to “improve business efficiencies, reshape customer experience and interactions and increase revenue opportunities in multiple telco domains”.

Amdocs will offer a telco specific guardrail control mechanism with logging and auditing capabilities, role-based access control and privacy compliance measures to deliver “a safe and secure approach to genAI integration”.

The project is supported through Amdocs’ partnership with Nvidia, which utilises the chip giant’s AI platforms to build, customise and deploy genAI models.

Marwan Bin Shakar, acting CTIO at e& said the partnership with Amdocs makes it one of the first service providers to integrate genAI, helping to lead the industry’s transformation toward an AI driven future.

“We are deploying telco-specific agents with built-in guardrails to enhance customer care, retail, and network operations, delivering faster resolution times, smarter recommendations, and clear efficiency gains,” he said.

At the recent MWC25 Doha, e& group CEO Hatem Dowidar also outlined the company’s commitment to an AI-driven transformation, while highlighting the need for the wider industry to adopt the technology.